Entertainment Executive | Immersive Storytelling Pioneer | Innovation Leader

Vicki Dobbs Beck is a pioneering entertainment executive with more than 30 years of experience advancing storytelling and technology at Lucasfilm, the legendary studio behind Star Wars and Indiana Jones, and Industrial Light & Magic. In 2015, she co-founded ILMxLAB, Lucasfilm’s immersive entertainment studio, which she led for more than a decade. During which, she pioneered groundbreaking experiences for Star Wars and Marvel, including Vader Immortal and Star Wars: Secrets of the Empire.

A recognized innovator in the evolution from traditional storytelling to active “Storyliving,” she has helped pioneer interactive, participatory experiences that place audiences inside the story.

Her expertise spans strategic growth, emerging technologies, and immersive storytelling. At The Hydrous, she brings creative vision, technological innovation, and expertise in immersive experiences to expand audience engagement and advance the organization’s mission to connect people with the wonder of the ocean and inspire its care.